When we see a beautiful piece of clothing, on a subconscious level, we realise that its beauty comes from being made with love. Colours thoughtfully put together, embroidery and mirror-work delicately sewn by artisans, buttons gleaming in contrast. These are details that transform a piece of fabric into a work of art.

Since I was young, I have always had an eye for this detail. And so, I naturally flowed into the study of textiles at the School of Fashion Technology in Pune. I carried this technical know-how to Future Group where I worked as a Visual Merchandiser for 3 years before I got married.

In 2017, following a successful balancing act as a full-time mother and a part-time designer, my partner encouraged me to find my true calling. In the spirit of doing what I loved, I began with a single sewing machine in my living room. Soon, I moved into my own little studio in Aundh where I customized outfits for my clients, under the name 'Sneha Adwani Design Studio'.

With the world slowing down in 2020, I decided to breathe life into my longtime dream and created my own label, Sneh: Threads of Love. This is driven by my undying love for India's heritage crafts. Through our online presence, I wish for my brand of contemporary Indian Ethnic Wear to be accessible to every corner of the world.

Brand Sneh is designed to harmonize a balance between modern technology and handmade precision, to bring beautiful designs for our clients. Our artisans are as special and important to us as those who buy into our brand. After all, it's threads of love that weave us all together.